One of the big problems for small, local businesses is that most of the advertising media available to them covers far more area than they need.

There is no point advertising to people in the North of your city if you are based in the South.  That is a total waste of money.

It is far more cost effective to market only to the area that the bulk of your customers live or work in, marketing gurus tell us that that is a 10km radius around your place of business.

This site is about helping you use the Internet and other tools to focus on your real customer base, not the imaginary one.

Let us help you make better use of your marketing dollar and make you a more profitable business.